Selling AI automation services isn’t about convincing businesses they need AI—it’s about showing them how much money they’re losing without it.
After helping 50+ AI agencies close high-ticket clients, I’ve distilled the exact scripts, pricing strategies, and objection-handling tactics that work in 2024.
In this guide, you’ll learn:
✔ 5 proven AI service pitches (word-for-word scripts)
✔ How to price for maximum profit (one-time vs. recurring)
✔ The 7 most common objections (and how to crush them)
✔ Upsell strategies to double your average deal size
Let’s turn your AI expertise into consistent, high-paying clients.
Step 1:
Before pitching, specialize in 1-2 of these high-demand services:
| Service | Avg. Pricing | Best For |
|---|---|---|
| AI Chatbots | $1K-$5K setup + $500-$2K/month | E-commerce, SaaS |
| Lead Gen Bots | $2K-$5K/month | Real estate, agencies |
| CRM Automation | $3K-$10K setup | B2B companies |
| Content Automation | $1K-$3K/month | Marketing teams |
| Data Scraping | $5K-$15K one-time | E-commerce, finance |
Pro Tip: Start with chatbots or lead gen—they’re easiest to sell and deliver.
Step 2:
Script 1: The “Money Left on the Table” Pitch (For E-Commerce)
*”Hi [Name], I noticed your store gets [X] visitors/month. Right now, you’re missing out on 15-30% more sales because visitors leave without buying or asking questions.
We help stores like [Competitor] automatically recover these lost sales with AI chatbots that:
- Answer FAQs 24/7
- Recommend products
- Recover abandoned carts
Here’s a free audit showing how much revenue you’re losing. When’s a good time to chat?”*
Best For: Shopify, WooCommerce stores
Script 2: The “Your Team Is Wasting Time” Pitch (For B2B)
*”Hi [Name], your sales team spends 20+ hours/week on data entry and follow-ups instead of closing deals.
We automate these tasks for companies like [Client], saving them $8K/month on labor while increasing leads 27%.
Here’s how it works: [Link to case study].
Want to see how many hours we could save your team?”*
Best For: SaaS, real estate, agencies
Script 3: The “Competitors Are Doing It” Pitch (For Local Businesses)
*”Hi [Name], 73% of businesses like yours now use AI to reduce costs and serve customers faster.
For example, [Local Competitor] uses our AI to:
- Automate appointment booking
- Respond to reviews
- Send SMS promotions
They’ve saved 15 hours/week and grew revenue 22% last quarter.
Want a free demo of how this could work for you?”*
Best For: Restaurants, dentists, salons
Script 4: The “We’re Booked Solid” Scarcity Pitch
*”Hi [Name], we’re onboarding 3 new clients this month for our AI automation services. Since you’re in [Industry], I wanted to give you first priority.
Our AI can help you:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
Here’s what one client achieved: [Result].
Want to grab one of the remaining spots?”*
Best For: When you want urgency
Script 5: The “Free Trial” Hook
*”Hi [Name], we’re giving 5 businesses a free AI automation setup this month. You’ll get:
- [Service 1]
- [Service 2]
- [Service 3]
No cost, no obligation—just real results. If you love it, we can discuss next steps.
Want to apply?”*
Best For: Getting skeptical buyers to try your service
Step 3:
(How Much to Charge)
Option 1: One-Time Fees (Good for Cash Flow)
- Chatbot setup: $1,500-$5,000
- Data scraper: $3,000-$10,000
Option 2: Recurring Revenue (Best for Scaling)
| Tier | Price | What’s Included |
|---|---|---|
| Starter | $500-$1,500/month | 1 automation (e.g., chatbot) |
| Pro | $2,000-$5,000/month | Full automation suite |
| Enterprise | $5,000-$15,000/month | Custom AI solutions |
Pro Tip: Start with a $500 AI audit (then upsell to $3K/month).
Step 4:
1. “We Don’t Have the Budget”
Response:
*”Most clients save 2-5x more than this costs (e.g., $8K/month savings on support). Would you like to see the math?”*
2. “We Already Have a Team”
Response:
*”Perfect! Our AI makes your team 3x more productive. For example, [Client] freed up 200 hours/month for their staff to focus on growth.”*
3. “We’ve Tried AI Before—It Didn’t Work”
Response:
“Old AI tools were clunky. The tech has advanced 10x in 2 years. Here’s a demo of what’s possible now → [Link].”
4. “I Need to Think About It”
Response:
“No problem! While you decide, here’s a free automation idea tailored for your business: [Custom Tip].”
5. “Can’t We Just Build This In-House?”
Response:
*”You could, but it would cost $20K+ and 6 months to match our ready-to-go system. We deliver in 2 weeks for a fraction of that.”*
6. “Show Me Case Studies First”
Response:
“Here are 3 businesses like yours that got results: [Link]. Which one resonates most?”
7. “We’re Too Busy to Implement This”
Response:
“We handle 100% of setup—zero work for you. Most clients go live in under 14 days.”
Step 5:
Upsell Path Example:
- Start with: $500 AI audit
- Then offer: $3K/month automation package
- Then add: $10K one-time custom AI feature
Script:
*”While reviewing your business, I noticed 3 more areas where AI could save you $12K+/year. Want me to walk you through them?”*
Final Checklist to Close More Deals
- Pick 1-2 services to specialize in.
- Use these scripts verbatim (they’re proven).
- Price for recurring revenue (monthly > one-time).
- Prepare for objections (practice responses).
- Always upsell (audit → small package → enterprise).
Which Script Will You Try First?
- “Money Left on the Table”?
- “Your Team Is Wasting Time”?
- “Competitors Are Doing It”?
- Another one?
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